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The insurance industry is like a living organism. It is constantly growing, evolving, and adapting to different circumstances. When insurance agencies do not keep up with these changes, they ‘die’ because their growth stalls. Agencies that go with the flow, so to speak, continue to evolve with the times. This allows them to grow stronger and beat the competition.
One of the most important components of a successful modern insurance agency is software. We are at the point where AI and other technologies have completely changed how people experience and buy insurance. Therefore, if you want your agency to be the go-to for modern consumers, you must invest in modern insurance software in 2024.
Key Features of Modern Insurance Software
First of all, you need a cloud-based software solution. Most people want the flexibility to work from home, and the cloud makes your central CRM system accessible to all employees.
You also need a software system with built-in data security features, so your agency always complies with industry regulations. Non-compliance has been the death knell of many an insurance agency, and you do not want to follow the same route.
Moreover, your chosen software must integrate seamlessly with your existing customer service and business tools. You can even buy software that integrates with social media for easy marketing.
Some of the best insurance software options on the market today also offer advanced analytics, which give you insights into metrics such as expiring policies and upsell opportunities and help you make better business decisions.
Essential Software Types for Insurance Agencies
When choosing a software solution, pick something with the essentials you need and the extras you want. For example, the JenesisNow system is an advanced web-based agency management system that will help you increase your agency’s efficiency, market your products to a target audience, and improve customer service. These are must-haves and nice-to-haves.
Furthermore, JenesisNow offers all the CRM tools you need to keep your agency functioning at top levels. It also comes with customer access to a client portal. This means customers can access all their information and documents without waiting. Another benefit is that your agents can focus on marketing and selling and do not have to focus on email requests for documents and information.
Another must-have that Jenesis offers is insurance rating and quoting software. This means you have your own built-in insurance comparative rater, and the system integrates with several insurance rating platforms.
Something that is highly essential for insurance agencies is claims management software. JenesisNow offers one platform and overview for your agents to track claims and outcomes. Jenesis also provides an overview of each agent’s monthly or quarterly targets, which can help track commissions due and streamline financial management.
Last but certainly not least, with JenesisNow, you can automate your marketing process, including promotional emails.
Choosing the Right Software for Your Agency
Before you settle on a software system for your agency, you must determine what it needs the most. Do you want to simplify the buying process? Do you want to reach more leads with your marketing campaigns? Do you want to increase the number of communication channels between your agency and your customers? These are crucial questions to answer before you shell out money for a software solution.
Moreover, choose scalable software so the system can easily handle sudden volume increases. And, if you experience hiccups with the system when you try to add more data, you must have a solid customer support system to help you.
And, do not underestimate user-friendliness. If you choose a system that is too complicated for your agents to use, they may ignore it. If a new software solution requires extensive training, it may not be the best solution for your agency. Instead, look for something easy to use and understand and that all employees can use from day one.
The best way to determine whether a system will work for your agency is to read reviews from current users. You will soon discover the main issues (if any) and what users complain about the most. This is also why you should do extensive research before choosing insurance software.
Invest in the Right Software Solution Today
The most important thing to remember when choosing insurance software is to choose something that fits your agency’s existing processes. The software should speed up your workflow, not slow it down with unnecessary training and onboarding.
You should also be able to connect your existing tools and programs without a struggle. Your agents should be able to track their sales progress and targets using the system. And the software should make your marketing process a breeze.
Technology is the way forward for many businesses, including insurance agencies. The only way to achieve sustainable growth and efficiency in your agency is by investing in the latest technology. JenesisNow offers you growth, efficiency, and much more.
