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There’s a reason why you feel overwhelmed.
It’s not because you’re lazy. It’s not because you’re not working hard.
It’s because you’re working on too many things at once—and most of them aren’t moving the needle.
I recently listened to Alex Hormozi talk about the difference between signal and noise—and it hit me right between the eyes. In fact, I believe this is one of the most powerful mindset shifts you can make if you want your agency to grow.
Let’s dig into it.
The Real Reason You Feel So Busy (But Still Stuck)
Alex compared it to starting four parties on the same Friday night. You invite your friends to all four. Guess what happens?
None of them take off.
But if you focused all your energy, all your invitations, all your music and snacks into one party—you’d probably have something worth remembering.
That’s how most agency owners operate. They start:
- A new lead gen strategy
- A Google review push
- A hiring process
- A new niche vertical
- A CRM they only halfway set up
And then wonder why growth feels slow.
You’re not failing. You’re just diluted.
Strategy Isn’t More Ideas—It’s Ruthless Elimination
Hormozi defines strategy as:
“The prioritization of limited resources against unlimited options.”
Sound familiar? That’s exactly what insurance agency owners deal with every day.
You’ve got limited:
- Time
- Budget
- People
- Energy
But unlimited options for how to spend them. So what do most of us do? Try to squeeze in as much as possible.
But here’s the hard truth:
If you have more than one “priority,” you don’t have any.
The word priority didn’t even have a plural form until the 20th century. Originally, it meant the one thing that comes before all else.
So let me ask: What’s your one thing right now?
What’s the one move that—if completed with excellence—would create a ripple effect of growth across your agency?
Whatever that is, everything else needs to wait.
The Hidden Cost of Constant Change
Here’s something else Alex said that agency owners need to hear:
“Every time you change something in your business, expect a 20% drop in performance—just from the cost of change.”
That’s before you even see if the change worked.
Think about that.
You might be risking a guaranteed loss just to chase a potential gain—which may never come.
That’s why we’ve got to stop treating new marketing tactics, new processes, or new software tools as silver bullets. They’re not. Especially when they distract you from the actual constraint that’s holding you back.
Before you launch anything new, ask:
- Is this worth a 20% dip?
- Am I solving a real bottleneck?
- Or am I just avoiding the hard work of focus?
Signal vs. Noise in Your Insurance Agency
Hormozi breaks it down simply: Signal is what actually creates outcomes. Noise is everything else.
So what does signal look like in your agency?
- Having clear, consistent follow-up with every quote
- Asking happy clients for reviews (and making it easy)
- Picking a niche and doubling down
- Training your team to deliver a world-class customer experience
- Calling your best referral partners consistently
Everything else is noise. Even if it’s shiny. Even if it’s fun.
And here’s the part I loved most from the video:
“The people who move the fastest in life aren’t faster. They just get more out of every move.”
Let that sink in.
What if instead of trying to do 10 things, you just did one thing really well—and then watched it multiply?
How to Apply This Today
Let me give you 4 simple action steps you can take right now:
1. Choose One Focus
Write down everything you want to do. Circle the one that—if fully executed—would make the biggest difference. That’s your signal. Everything else is noise.
2. Say “No” to Something
This week, cancel or pause one thing. A campaign, a tool, a to-do item. Clear the decks so you can focus.
3. Train Your Team on This
Share this idea with your team. Get everyone aligned on the one thing that matters this quarter.
4. Set a Finish Line
Put a deadline on your “one thing.” Work like the future of your agency depends on it—because in a way, it does.
Encouragement for the Journey
I’ll leave you with this reminder from Scripture:
“Let your eyes look directly forward, and your gaze be straight before you.” – Proverbs 4:25
In a world full of distractions, clarity is a gift.
You don’t need more ideas. You need more focus. You need to get better at ignoring what doesn’t matter.
If you do, your agency won’t just grow—it’ll compound.
Let’s be honest: there will always be noise.
But when you get dialed into your signal, the results will speak for themselves.