Curious if you should go 100% remote or have physical locations?

Unsure how much emphasis should be put on Google reviews and staff training?

Reputation management, the impact of physical locations on agency credibility and visibility, and the broad skill set (and constant improvement of those skills) required of agency owners are all pillars of discussion on today’s episode.

(00:28:00) “I think now people have to, when they start out, I believe they’ve got to invest some money in marketing for the long run. I think if you just sit tight for too long and then don’t invest any money in growth, then that’s what you’re going to get. You’re not going to get any growth.” – Eddie Price

Alex Hernandez has been in the insurance business for 45 years and is now the owner of 3 locations of “The Insurance Shop” in Texas. He highlights the importance of his local presence through brick-and-mortar locations for his insurance agency offices, citing that his customers prefer face-to-face interactions.

The Power of Agent Training and Face-to-Face Interactions

Being an agency owner requires a diverse skill set encompassing insurance knowledge, marketing, hiring, training, and customer interaction. Eddie and Alex discuss the importance of having a wide range of skills to succeed in the insurance business, including not just insurance knowledge but also business management, marketing, and employee training.

Both agree that running multiple locations can be beneficial for growth, but it comes with challenges such as staffing and maintaining consistency. This conversation sheds light on the complexities of being an agency owner and the skills required to navigate the industry successfully.

Tap Into the Growth Potential for Your Insurance Agency

(00:00:02) Face-to-Face Interactions in Insurance Agency Growth

(00:10:00) Strategic Growth through Local Establishments and Presence

(00:16:33) Enhancing Online Presence Through Google Reviews

(00:20:17) Comprehensive Training for Insurance Agency Success

(00:21:22) Navigating the Complexities of Agency Ownership

(00:25:02) Shift from Instant to Long-Term Insurance Marketing

Business Strategy & Takeaways for Insurance Agency Owners:

-Despite the trend toward 100% remote operations, physical locations enhance your local presence and can bolster your agency’s reputation and attract clients

-Google reviews can make a big impact on your agency’s credibility and viability, so focus on providing excellent customer service to encourage positive reviews and manage your online reputation effectively.

-Whether you’re starting a new agency or expanding an existing one, prioritize training for yourself and your team. Consider starting with a captive agency for structured training programs that cover both insurance knowledge and business operations.

-Being a successful agency owner requires a diverse skillset beyond insurance expertise, so as you focus on improving your skills in marketing, business management, employee management, and training others, your likelihood of long-term success and growth improves.

Connect with Eddie Price and Jenesis Software:

LinkedIn: https://www.linkedin.com/in/eddierprice/

The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753

Agency Management Software: https://www.jenesissoftware.com/

Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/

YouTube: https://www.youtube.com/@Jenesissoftware

Connect with Alex Hernandez:

LinkedIn: https://www.linkedin.com/in/alex-hernandez-3ab57759/

The Insurance Shop: https://insuranceshoptx.com/